A graduate of Towson State University, Kendal A. Daiger holds a bachelor’s degree in business administration with a focus on marketing. She has been working in the marketing industry for over 20 years and divides her time between serving as owner of OneL Marketing and director of market for Spruce Peak Realty. In the latter capacity, Kendal A. Daiger handles everything from advertising to public relations (PR).
Part of handling PR involves writing press releases to engage journalists and disseminate information about your company or brand. These documents are short, usually one or two pages, and share something newsworthy your company has done with media outlets. Businesses of varying sizes benefit from press releases because such documents build your reputation, are a cost-effective method of marketing your business, and help manage crises in the event that something goes wrong.
Writing a press release involves presenting the information in a straightforward way. It begins with a headline or title that makes it clear why your story is important for journalists. This is followed by the location of the news and two to three paragraphs of information about the news you are sharing. If applicable, include additional information in the form of bulleted facts or figures.
As you end your press release, include a brief description of your company. Limit the length of this description to a few sentences. In addition, provide press contact information of a communications executive or media coordinator at your business, even if that person is you. Reporters may use this contact information if they have additional follow-up questions about the report.
