Why Press Releases Are Important?

A graduate of Towson State University, Kendal A. Daiger holds a bachelor’s degree in business administration with a focus on marketing. She has been working in the marketing industry for over 20 years and divides her time between serving as owner of OneL Marketing and director of market for Spruce Peak Realty. In the latter capacity, Kendal A. Daiger handles everything from advertising to public relations (PR).

Part of handling PR involves writing press releases to engage journalists and disseminate information about your company or brand. These documents are short, usually one or two pages, and share something newsworthy your company has done with media outlets. Businesses of varying sizes benefit from press releases because such documents build your reputation, are a cost-effective method of marketing your business, and help manage crises in the event that something goes wrong.

Writing a press release involves presenting the information in a straightforward way. It begins with a headline or title that makes it clear why your story is important for journalists. This is followed by the location of the news and two to three paragraphs of information about the news you are sharing. If applicable, include additional information in the form of bulleted facts or figures.

As you end your press release, include a brief description of your company. Limit the length of this description to a few sentences. In addition, provide press contact information of a communications executive or media coordinator at your business, even if that person is you. Reporters may use this contact information if they have additional follow-up questions about the report.

Fundamental Marketing Concepts

Kendal A. Daiger is the director of marketing at Spruce Peak Realty in Stowe, Vermont. She is also the founder of OneL Marketing, a boutique marketing agency that specializes in media placement, brand implementation, statistical analysis, and graphic design. At OneL, Kendal A. Daiger uses marketing concepts to execute result-producing ideas.

Marketing concepts are used to increase sales, beat the competition, maximize profit, and satisfy customers' needs. The selling concept posits that consumers will buy a product only when a company promotes the product. The focus is not on building a profitable and long-term customer relationship but on sales transactions.

The marketing concept adopts the customer-first approach and argues that understanding the wants and needs of target markets and providing those better than the competition is the best strategy for achieving organizational goals.

The production concept centers on the belief that consumers want products that are cheap and readily available. Companies that operate on this concept try to minimize production costs through efficient production processes. Also, companies adopt extensive marketing campaigns and distribution efforts.

The product concept states that consumers favor products with the best quality, innovative features, and performance. As such, companies focus their marketing strategies on ensuring continuous product improvements.

Lastly, the societal marketing concept believes in producing satisfactory products that promote consumer or societal welfare.

About Hope Grows Programming

Kendal A. Daiger brings nearly two decades of sales and marketing experience to her role as director of marketing at Spruce Peak Realty in Stowe, Vermont. She also assists brands in marketing their message as the founder and owner of OneL Marketing. Alongside her professional activities, Kendal A. Daiger serves on the board of directors at Hope Grows, a nonprofit based in Hyde Park, Vermont.

Founded by Raymond and Carolyn Chauvin, Hope Grows operates several community programs on the grounds of Parkmont Farm. The group's programming focuses on promoting personal growth while helping individuals develop meaningful relationships with animals and the environment.

Each summer, youth ages 8 to 16 take part in Hope Grows summer camps, in which participants learn basic horse-riding skills. The camps also teach campers about the basics of general horse grooming and care. Summers at Hope Grows also feature the Hope It Grows Garden, which has been growing various crops and flowers for the community for seven seasons.

Hope Grows' year-round activities include riding lessons for riders ages five and up. In addition, the organization offers equine-assisted psychotherapy (EAP) in partnership with clinical mental health counselors. The EAP program provides individualized non-traditional experiential therapy sessions for individuals eight and older who have been diagnosed with a mental health condition.

More information about the programming at Hope Grows is available at www.hopegrowsfarm.org.

 

How to Improve a Company’s Public Relations Strategy

A dynamic executive with skills in marketing leadership and brand development, Kendal A. Daiger has experience that dates back more than two decades. Her superior sales track record has led to her current role at Vermont’s Spruce Peak Realty ,where she serves as director of marketing. There, Kendal A. Daiger’s duties include overseeing communications and public relations.

Public relations is a key aspect of a branding, and it’s important for managers to find the right strategies to boost a company’s image. When implemented well, good public relations can bring numerous benefits like improved credibility, better visibility, and stronger relationships with both clients and partners. Below are tips that can help improve a company’s public relations strategy.

*Companies should understand which target communities they expect to use their product or service. It is beneficial to be focused on the target and not be consumed by the need to have a dominant share over a broad market.

*Identify media outlets used by the target market. Companies should find out which media channels the target views, reads or listens to, including magazines, newsletters, newspapers, broadcast, and social media platforms.
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*Promote the company at key industry or community events ,as they provide ideal platforms to learn and keep up with new industry or local business trends. Events offer a perfect opportunity to meet influencers in person, make connections, and develop strategic relationships that could boost a company’s standing.

A Few of Vermont's Most Popular Resorts

 Kendal A. Daiger is the director of marketing at resort developer Spruce Peak Realty in Stowe, Vermont. Kendal A. Daiger has excelled in similar positions over the course of her career, such as her time as marketing director for Running Y Resort in Klamath Falls, Oregon, and as director of sales and marketing at Black Butte Ranch Corporation.

Vermont is home to a number of the nation’s most popular ski resorts. Okemo Mountain Resort is popular not only for its many trails, but for a wide range of off-slope activities and facilities. With 121 trails on more than 650 acres of slopes, Okemo Mountain is the ideal destination for skiers of every skill level, especially when considering the resort’s convenient location in south-central Vermont.

Stowe Mountain Resort is another of the state's many highly rated ski destinations. Mount Mansfield, the highest point in the state, and nearby Spruce Peak are at the center of Vermont ski country, helping to establish Stowe as the heart of New England ski culture. Unsurprisingly, Stowe is also one of the most enduring resorts, having first catered to skiers back in 1937.

Finally, Jay Peak can be found just south of the Canadian border. This somewhat remote location is offset by the fact that Jay Peak receives more natural snowfall than any other east coast resort. Typically, more than 80 percent of its 385 acres remain skiable through late May.

Other popular ski resorts in Vermont include Stratton Mountain, Killington, and Mount Snow.

How Are Graphic Design Services Important for Businesses?

Based in Vermont, Kendal A. Daiger is the owner of the boutique marketing agency OneL Marketing and director of marketing at Spruce Peak Realty. Kendal A. Daiger’s OneL Marketing provides a variety of marketing and branding services, including media placement, brand implementation, graphic design, and statistical analysis.

Graphic design services are vital for the efficient promotion of businesses, whether they are new or established in the marketplace. Investing in graphic design helps to create a relatable identity for the brand and make it stand out from competitors.

Graphic designers are typically the professionals responsible for creating visual content for social media pages, brochures, and other print and digital marketing collateral. In addition to creating a cohesive and recognizable brand for a business, graphic designers work to increase the readability of content through graphs, colors, images, typefaces, and other elements.

The brand identity developed by a graphic design team helps to create consistency across resources such as logos, web pages, social media publications, stationery, and even employee uniforms, making a brand easily recognizable among customers and creating the foundation for brand loyalty.

Exploring Summer Outdoor Activities in Stowe, Vermont

As director of marketing for Spruce Peak Realty, Kendal A. Daiger leads coordinated promotional efforts focused on the One Spruce Peak development in Stowe, Vermont. Kendal A. Daiger also guides public relations efforts, programming, and events for the greater Spruce Peak Community.

With the destination best known for its winter sports activities, the scenic Green Mountain ranges in Vermont are gaining an increasing number of summer visitors who enjoy a combination of well-maintained trails and wilderness areas that include the Wiessner and Kirchner woods. A challenging all-day traverse is a trail that leads to the top of Mt. Mansfield, the highest mountain in the state.

Stowe also offers more than 50 miles of mountain biking trails, as well as kayak and canoe paddling opportunities in a variety of rivers and reservoirs. When it comes to resort activities, one of the most popular family options is Stowe Mountain Resort's ZipTour Adventure, which combines TreeTop Adventures with a selection of zip line rides of various gradients and lengths. The perfect-for-beginners Demo Trainer spans 150 feet at a maximum height of only 10 feet, while the Nosedive Zip ups the adrenalin factor with a length of 4,462 feet and a height of 180 feet.paddling