A dynamic executive with skills in marketing leadership and brand development, Kendal A. Daiger has experience that dates back more than two decades. Her superior sales track record has led to her current role at Vermont’s Spruce Peak Realty ,where she serves as director of marketing. There, Kendal A. Daiger’s duties include overseeing communications and public relations.
Public relations is a key aspect of a branding, and it’s important for managers to find the right strategies to boost a company’s image. When implemented well, good public relations can bring numerous benefits like improved credibility, better visibility, and stronger relationships with both clients and partners. Below are tips that can help improve a company’s public relations strategy.
*Companies should understand which target communities they expect to use their product or service. It is beneficial to be focused on the target and not be consumed by the need to have a dominant share over a broad market.
*Identify media outlets used by the target market. Companies should find out which media channels the target views, reads or listens to, including magazines, newsletters, newspapers, broadcast, and social media platforms.
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*Promote the company at key industry or community events ,as they provide ideal platforms to learn and keep up with new industry or local business trends. Events offer a perfect opportunity to meet influencers in person, make connections, and develop strategic relationships that could boost a company’s standing.
Public relations is a key aspect of a branding, and it’s important for managers to find the right strategies to boost a company’s image. When implemented well, good public relations can bring numerous benefits like improved credibility, better visibility, and stronger relationships with both clients and partners. Below are tips that can help improve a company’s public relations strategy.
*Companies should understand which target communities they expect to use their product or service. It is beneficial to be focused on the target and not be consumed by the need to have a dominant share over a broad market.
*Identify media outlets used by the target market. Companies should find out which media channels the target views, reads or listens to, including magazines, newsletters, newspapers, broadcast, and social media platforms.
1.
*Promote the company at key industry or community events ,as they provide ideal platforms to learn and keep up with new industry or local business trends. Events offer a perfect opportunity to meet influencers in person, make connections, and develop strategic relationships that could boost a company’s standing.
